Blog · Long-form notes
Writing about SaaS, marketing, and the seams between them.
Notes from the desk. Occasional photographs. Always opinionated, sometimes wrong, never AI-generic.
SaaS Marketing · April 12, 2025 · 6 min read
Why your landing page is lying — and the engineer who'll catch it
The gap between what marketing claims and what the product does is wider than most teams admit. Here's how engineer-marketers spot it before customers do.
Read essayDocumentation · March 21, 2025 · 4 min read
Documentation isn't a manual. It's a marketing asset.
Docs are usually the second page a prospect visits. They tell the truth landing pages can't. Treat them accordingly.
Career · February 8, 2025 · 8 min read
Why I left engineering for marketing — and don't regret it
The EE-to-SaaS transition wasn't an exit. It was a relocation. Why marketing is engineering with people instead of circuits.
SEO · January 19, 2025 · 5 min read
The SEO audit nobody asked for, but everyone needed
The OneSuite migration story — and what 38 pages can teach you about preserving search authority.
Photography · December 4, 2024 · 3 min read
What photography taught me about marketing
What you decide to leave out is more important than what you put in. Both crafts are about framing.
